Founder Avila Lipsett has vast experience working in the PR sector since qualifying with the PRII with a post-grad diploma in Public Relations. Working within agency PR as well as acting as a freelance PR consultant to many businesses in both the corporate and consumer sectors, Avila has worked on both national and international campaigns with many well-known brands such as Virgin Media, Newbridge Silverware, Phonewatch and Unilever. She is a published writer and regular contributor to various publications such as Social and Personal magazine and the Sunday Independent.